GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 01::overview When CVS decided to launch its own standalone beauty retail offering, they asked Chase to partner on the development of the brand. Chase worked with the CVS team on every aspect of the new concept from consumer research and naming to the final design and execution of retail graphics, marketing collateral, advertising and web design. The first store opened in November 2008 and was awarded “Best New Retail” by WWD and a RACie award by the Retail Advertising and Marketing Association |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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