GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 02::the challenge CVS/pharmacy had a great idea – take prestige beauty retailing out of the mall and make it accessible. They had embarked on this new retail concept using internal resources, but hit a wall creatively. Chase was enlisted to bring their retail vision to life. Time was short and immediate work was necessary to accurately position the brand and re-direct the internal teams. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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