GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 03::research To understand the competition, Chase performed a competitive audit of primary competitors. Sephora, Ulta, and Boots were among the retailers studied. The strengths and weaknesses of each were reviewed and in-depth research was done to better understand what makes these companies successful. CVS/pharmacy’s concept was plotted to assess it’s relative brand position. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
 |
|
