GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 04::strategy A persona is a composite person based on real data who helps us clarify the brand position. Three personas were created for the Beauty 360 brand. Vanessa, the “styling mom” was the embodiment of our “fashion active” woman and became the key persona. Identifying Vanessa helped us to focus our work toward a single consumer. In the end, her opinion would determine the success or failure of the new brand. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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