GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 05::creative direction We use moodboards to communicate the fusion of ideas, words and images. These boards help us develop a visual language that will resonate with our consumer. Through review and discussion of the raw creative concepts, we worked together with CVS to reach consensus on the visual language. Our final creative direction contained the guiding principles that informed every design deliverable for Beauty 360. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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