GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 06::design The bold, fresh and sophisticated flagship store in Washington DC is the first of many. The store design features large graphic panels, window banners and light boxes showing product montages in seasonal themes. A primarily white interior and simple wayfinding signage reduces the potential for visual chaos created by the wide variety of beauty and fragrance brands on display. In addition to retail graphics, collateral and advertising design, Chase developed a brand guide to allow CVS/pharmacy’s internal teams to create support materials with a clear and consistent brand voice. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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