LA INK
ANIMAL PLANET
HOURGLASS
STILA
BODY + SOUL
LORAC
VOYANT
KAMA SUTRA
BELKIN
PERDU
MATTEO
TARGET
BARBIE COUTURE
CHER
MADONNA
IDENTITY
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Belkin needed to get the attention of retail buyers in new market segments. The extremely competitive environment of CES made it difficult to draw attention to their range of small but innovative new products. A “Dwell” inspired home environment using black and white patterns allowed strong colored “hot spots” to call attention to featured products. Chase’s innovative booth design created strong buzz and “top five” press coverage helping customers see Belkin as a product innovator rather than just another “me too” tech company.





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