We believe focusing on storytelling is an effective way to create a brand message with meaning. For Califia Farms, we uncovered the story behind the brand by focusing on Califia, the mythical goddess of abundance. Bringing the Califia icon to life tapped into the natural bounty of California. To support the brand story, we created packaging to communicate a unique heritage play. For the full Califia story click here.
See the article below to learn more about our thoughts on how to effectively use storytelling to create deeper meaning.