Margo Chase on Growing her Iconic Business

Margo Chase made a name creating iconic typography for some of the globe’s biggest music stars (hello, Madonna, Prince and Cher). That was 30 years ago, and Chase’s influence and creative integrity are still thriving. In between, she’s landed nearly every major honor in the design field and been recognized by HOW, I.D., Graphis and others.

Very deliberately growing her business since 1986 from a solo practice, Chase now steers a bi-coastal design studio with 30-some employees. At HOW Design Live in Chicago, Chase will present Fired Up: Fueling Growth with Good Design, in which she’ll talk about finding the delicate balance between a financially successful firm and a creatively successful one. We recently asked her to look back at projects that put her on the map and to share what’s led to her success.

Check out the full article on HOW Design