CVS STORE WINDOWS
PETER RABBIT
NESTLÉ ARTWORK
MONSTER HIGH
THE CW
LA INK
BELKIN
TARGET
MATTEO
BARBIE COUTURE
CHER
MADONNA
PERDU
IDENTITY
cvs store windows
CVS/pharmacy has expanded quickly to include over 7000 retail locations across the United States. These stores include a staggering variety of floor plans and architectural styles from small urban locations to large suburban stores. To support clear and consistent exterior branding and messaging, CVS/pharmacy engaged Chase Design Group to create an overarching graphic system for its store windows. Following a comprehensive store audit, Chase created a system of window graphics that can be adapted for core and specialty stores as well as architecturally sensitive locations. A style guide allows the internal team to adapt to each store's unique requirements while creating a consistent visual style that supports the CVS/pharmacy brand.
peter rabbit
There are few children's storybooks as timeless as The Tale of Peter Rabbit. Yet, as one of Nickelodeon's newly acquired properties, Peter was in desperate need of an update. Chase was engaged to develop a contemporary product and apparel program that brought Peter and his friends into the 21st Century. By playing with unexpected colors and layering textures, we developed an exciting range of graphics that are relevant to today's new parents without diminishing Peter Rabbit's classic, British charm.
nestlé artwork
As part of the redesign of the Nestlé North American Beverage Division's offices, Chase was engaged to design and produce a collection of bespoke artwork. The beverage team wanted to populate the floors with bright, contemporary art that celebrated their vibrant culture as well as their brands. The artwork needed to tell a story of connections: connections with their brands, connections with consumers, connections among colleagues, and connections with the world around them. Inspired by visionaries in the world of contemporary art, Chase created a collection of vibrant, kinetic artwork that encourages employees and visitors to look, touch, communicate, listen, and connect.
monster high
Mattel had created a new line of toys that combined the best of two things kids love to talk about: mythical monsters and high school. At Monster High, Characters like Draculaura (daughter of Dracula) and Deuce Gorgon (son of Medusa) live the kind of high-fashion lifestyle that any teen would envy. Expanding the toy offerings into licensed product was the clear strategy. Mattel engaged Chase to create a licensed product style guide that would bring the best of Monster High’s “to die for” fashion sense to life for real tweens and teens. The resulting guide captures the style and humor of this inspired concept in a fashion-forward series of collections.
the cw
Supporting the bold program offerings developed by the CW, Chase created logos, advertising, key visuals and promotional items. Each design package captured the attitude and style of the program in compelling forms that enhanced the public’s relationship with the content.
la ink
Proudly individual, each member of the LA Ink tattoo studio has a unique trademark style. Crafting the various styles into a cohesive, licensed product program required a strong unifying vision. Chase worked with the tattoo artists to develop the library of original art that would provide the raw materials for the program. Themes for the program were based on signature aspects of Los Angeles culture. The resulting guide is diverse and impactful, but clearly embodies the character of the LA Ink artists’ tattoo work.
belkin
Belkin needed to get the attention of retail buyers in new market segments. The extremely competitive environment of CES made it difficult to draw attention to their range of small but innovative new products. A “Dwell” inspired home environment using black and white patterns allowed strong colored “hot spots” to call attention to featured products. Chase’s innovative booth design created strong buzz and “top five” press coverage helping customers see Belkin as a product innovator rather than just another “me too” tech company.
target
Chase has worked with the Target team on many branding and packaging projects. The three projects shown below represent the range of our work with Target.
Target's successful Gilligan & O'Malley brand needed an update to continue its strong performance. Chase worked to clarify the needs of the core consumer, develop the custom typography for the logo, and create a cohesive system for product labeling, packaging and in-store signage. The new system helps busy women shop the broad product offering easily.
When asked the blue sky question: How does Target do home? Chase melded core Target brand attributes with category specific, competitive research to develop a cohesive system that ties Target's home offerings together without requiring modification of store adjacencies or standard practices.
For R+R Teen – a customizable solution for teen bedroom decor – Chase worked to develop the name, tagline, identity and packaging system. Packaging that featured detachable key chains, spring hampers, and multi-functional bags support the use and re-use ethic that is so important to teens.
matteo
From logo and packaging to product and showroom design Chase helped re-invent the Matteo brand. A new logo and innovative packaging that evoked classic refinement helped establish Matteo as a quality name in the competitive luxury home market. Chase continued the re-invention with a new, modern product line that included textiles and construction for all Matteo’s seasonal bedding collections. The design of the NY showroom completed the warm modern feeling of the brand and provided an understated space to showcase Matteo’s luxurious products.
barbie couture
This style guide launched the look for a line of Barbie licensed apparel for adult women in Japan. Inspired by American retro styles and vintage Barbie imagery, these prints, graphics and other assets create a sophisticated and feminine direction to help global licensees build the Barbie brand.
cher
Logos for the main tour and designs for the tour book and merchandise evoke the glamour and breadth of Cher’s personality. The tourbook features original art designed to evoke the feeling of the five decades of Cher’s long and varied music career. Each section of the tourbook opens with an illustration of the artist done in the style of the era. This walk down memory lane was a huge hit with Cher fans old and new.
madonna
For her 2001 Drowned World tour, the Material Girl got spiritual. Having gathered inspiration from cultures all over the world, she asked us to create tour materials that would capture the personal journey of her album. We designed the tour logo as well as numerous custom type pieces based on Eastern mysticism and the sacred symbolism of the Kabbalah. The tour book melded classic Madonna photos taken by a variety of top level photographers with mystical symbols and exotic typography that commemorated a once-in-a-lifetime tour.
perdu
Branding the largest lingerie store in the Middle East was an amazing and rewarding challenge. The Chase team was responsible for the overall image development including naming, identity, positioning, interior design, signage and advertising. Sensual typography and rich colors were used to communicate the romance of the Perdu brand in a country where cultural and religious restrictions prohibit the use of the usual scantily clad lingerie models.
identity
A great logo is at the heart of every brand. Chase has designed logos for celebrities like Cher and Madonna, high profile product brands like Sergio Valente and Lorac, entertainment properties like E! News and Buffy the Vampire Slayer, and companies as diverse as Chinese Laundry and Supershuttle.
