GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 01::overview In-depth research, a clear strategy and great design helped reposition and relauch this playful, sexy women’s shoe brand. The new Chinese Laundry logotype, packaging and flexible brand art allow them to keep up with constantly changing fashion trends without losing their core brand identity. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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