GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 01::overview Cranium hired Chase to help them get their packaging back on track. Since Cranium's wildly succesful first game, the company had introduced nearly fifty products to market. Each succesive product lost some of the elements that made their original game so unique. It was Chase's job to discover, define, and restore the essence of the Cranium brand. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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