GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 01::overview In 2007, Chase Design Group was hired to redesign the packaging and bring new life to the Gain brand. Launched in January 2008, the new Gain packaging engaged shoppers at the shelf, driving steep increases in trial and a 16% year over year increase in sales. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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