GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 02::the challenge By 2006, the Gain brand had grown to be the second largest laundry brand in the P&G portfolio, generating over a billion dollars in annual sales. Unfortunately, the branding and packaging needed to work harder in order to support Gain’s continued growth. The overwhelming “sameness” of products on the laundry aisle all aimed at clean-seeking consumers led us to identify an opportunity for a brand with emotional appeal. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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