GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 03::research The redesign process started with trend research and in-depth consumer interviews. It was clear that the desire for scented products was quickly expanding beyond traditional candles and air fresheners. The consumer research and ethnography revealed that Gain users were not only at the forefront of this expansion, but engaged with scent on a deeper, emotional level. They professed a special love of the scent experience Gain brought to their laundry routine. It was this crucial combination of macro market trend and focused consumer insight that drove the redesign. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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