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GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS


04::strategy

Bringing the relationship that the Super Scent Seeker had with scent to life involved a great deal of exploration into which types of verbal and visual language moved her. The resulting design development built a strong foundation for the new brand look.



overview 01
the challenge 02
research 03
strategy 04
creative direction 05
design 06