GAIN
BEAUTY 360
CHINESE LAUNDRY
CRANIUM
STARBUCKS
 05::creative direction A broad packaging development process explored both evolutionary and revolutionary approaches to updating the brand. Each option was tested with consumers to understand which elements were working to create the best communication of the Gain equity. |
overview 01 the challenge 02 research 03 strategy 04 creative direction 05 design 06 |
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