06::design

New designs feature abundant scent ingredients and lush illustrations that evoke the Gain scent experience. The new Gain brand look was extended into a brand guide that could be used by all agency partners. The result is a cohesive expression of the brand that translates across all touchpoints. To accompany the launch of the redesigned packaging, the Gain “to smell it is to love it” campaign leveraged the new look to create a substantial brand buzz that drove an instant spike in sales. The award winning campaign involved all agency partners and unified all touchpoints from broadcast through to packaging with a consistent brand look.