LA INK
ANIMAL PLANET
HOURGLASS
STILA
BODY + SOUL
LORAC
VOYANT
KAMA SUTRA
BELKIN
PERDU
MATTEO
TARGET
BARBIE COUTURE
CHER
MADONNA
IDENTITY
 Founded by make-up artist Carol Shaw, Lorac Cosmetics was one of the original brands sold through Sephora. When Chase was engaged to help reposition and redesign the brand, their basic black packaging was being overwhelmed by the exciting newer brands joining the Sephora family. The redesign started with a clean and elegant new logo that included an icon system to support product segmentation. New matte chocolate packaging is accented with gloss colors to further define the segments and help the brand stand out in the busy Sephora environment.  |
