LA INK
ANIMAL PLANET
HOURGLASS
STILA
BODY + SOUL
LORAC
VOYANT
KAMA SUTRA
BELKIN
PERDU
MATTEO
TARGET
BARBIE COUTURE
CHER
MADONNA
IDENTITY
 Branding the largest lingerie store in the Middle East was an amazing and rewarding challenge. The Chase team was responsible for the overall image development including naming, identity, positioning, interior design, signage and advertising. Sensual typography and rich colors were used to communicate the romance of the Perdu brand in a country where cultural and religious restrictions prohibit the use of the usual scantily clad lingerie models.    |
