LA INK
ANIMAL PLANET
HOURGLASS
STILA
BODY + SOUL
LORAC
VOYANT
KAMA SUTRA
BELKIN
PERDU
MATTEO
TARGET
BARBIE COUTURE
CHER
MADONNA
IDENTITY
 Chase has worked with the Target team on many branding and packaging projects. The three projects shown below represent the range of our work with Target. Target's successful Gilligan & O'Malley brand needed an update to continue its strong performance. Chase worked to clarify the needs of the core consumer, develop the custom typography for the logo, and create a cohesive system for product labeling, packaging and in-store signage. The new system helps busy women shop the broad product offering easily, finding the product they need quickly. When asked the blue sky question: How does Target do home? Chase melded core Target brand attributes with category specific competitive research to develop a cohesive system that ties Target's home offerings together without requiring modification of store adjacencies or standard practices. For R+R Teen – a customizable solution for teen bedroom decor – Chase worked to develop the name, tagline, identity and packaging system. Packaging that featured detachable key chains, spring hampers, and multi-functional bags support the use and re-use ethic that is so important to teens.      |
