Atwater Village Farm

What do cows and canapés have in common?

THE CHALLENGE

Shop local! This independent neighborhood market came to Chase for help developing an identity system that would make it easy to label everything from carrots to cookies. Atwater Village Farm needed to communicate the high quality of their products while keeping an eye on their budget.

The Solution

The intentionally low-tech, hand-crafted logo highlights their core offerings of fresh, locally grown produce and specialty packaged foods. Basic one-color printing supplemented with a set of customizable rubber stamps let them adapt this bold, fun expression of “farm fresh fare” to any need, giving this family-owned business a respectable neighborhood credibility.