Better Together

What does it take to make you forget you’re on a diet?

THE CHALLENGE

When Todd & Kestra Kelly quit their day jobs to follow their love of baking, they set out to elevate a classic American treat. They came to Chase Design Group to give them the tools needed to attain broader distribution.

THE SOLUTION

Chase redesigned the brand to create consistency and visual impact on shelf by balancing classic bakery cues with contemporary style. As a final touch, the “Heartpersand” icon reinforces the love baked into every brownie, and serves as a reminder that some things are simply better together.