Coffee-Mate 2Go

Is that a barista in your pocket?

THE CHALLENGE

Coffee-mate lovers were unhappy that they couldn't get the same perfect cup they had at home when they were out and about. Nestlé had the solution, but needed to brand the breakthrough product in a way that was intuitive and appealing to consumers.

The Solution

Building from the established Coffee-mate brand equities, Chase created a sub-brand proposition for the product that clearly communicated the benefit. Visual language and point of sale communication continued the story to help consumers understand how they could take their perfect cup wherever their day took them.

Shorthand for A Small Space

Much of the communication around Coffee-mate 2Go uses iconography and text in combination to make the takeaway as fast as the product.