What's big, red, and has 7000 doors?


CVS/pharmacy had expanded quickly to include over 7000 retail locations across the United States. These stores include a staggering variety of floor plans and architectural styles from small urban locations to large suburban stores. CVS needed tools to support clear and consistent branding and messaging.

The Solution

Chase undertook an audit of existing branding and communication and created an updated and simplified brand system and guidelines that included rules and assets for print, digital, in-store brand applications as well as an over-arching graphic system for all of CVS' store windows.

A Versatile System

The windows program includes graphics that can be adapted for core and specialty stores as well as architecturally sensitive locations. A style guide allows the internal team to adapt to each store’s unique requirements while creating a consistent visual style that supports the CVS/pharmacy brand.