How do you teach an old category new tricks?
The pet treat aisle at any pet store is a sea of products that range from old-school brands of questionable quality to newer brands that are pushing the category forward. Full Moon needed to convey that their high-quality, human-grade treats were the best choice for caring pet parents.
Our whimsical illustrations not only reinforce the ingredient story but bring to life the outdoor environment where owners spend time training their dogs.
The bright, modern color palette and crafted typography tell the tale of a new kind of dog treat for those who expect more when they reward their pets.