Peter Rabbit

Can you teach an old rabbit new tricks?

The Challenge

There are few children’s storybooks as timeless as The Tale of Peter Rabbit. Yet, as one of Nickelodeon’s newly acquired properties, Peter was in desperate need of an update. Chase was engaged to develop a contemporary product and apparel program that brought Peter and his friends into the 21st Century.

The Solution

By playing with unexpected colors and layering textures, we developed an exciting range of graphics that are relevant to today’s new parents without diminishing Peter Rabbit’s classic, British charm.