How do you take the work out of housework?
Swiffer burst into the cleaning aisle in 1999 and quickly became known as the fast and easy way to a great clean. As the brand expanded its portfolio, it became increasingly more difficult to navigate at shelf. Additionally, Swiffer had slowly lost its distinctive dynamism, ultimately becoming more impersonal and a lot less fun.
(WIP) Chase's work with Swiffer is 360º brand stewardship that includes everything from logo to packaging structure. Chase rationalized Swiffer’s complex architecture at shelf and created a broad portfolio of assets that unify and modernize the brand. Swiffer's identity perfectly encapsulates the balance between personality and performance that lives at the core of the brand.