Zen Monkey

How do you help a new brand stop monkeying around?

THE CHALLENGE

Young natural food entrepreneur Eric Glandian came to Chase for help kicking his new brand up a notch. Inspired by European breakfast foods, Eric launched Zen Monkey, a healthy and delicious new breakfast product, from a cart at farmer’s markets. But when he was picked up by Whole Foods he knew it was time to stop monkeying around and get serious about his branding.

The Solution

Breakfast Solved! Chase created a new logo and a bright, upbeat look for the new packaging which included a line extension into several new flavors. The colorful new packaging stands out in the crowded yogurt section at Whole Foods, tempting consumers to try this healthy new breakfast option.

Photography + Illustration

Explaining the product was part of the challenge. The new image for the brand mixes photographic ingredients with whimsical illustrations to create a fresh new look that’s healthy and wholesome.

Bringing the Brand to Life

Believing that the brand's character and assets should never be limited to a great package, Chase created a system of branded graphics for use in digital communication, advertising and trade.