How do you put the fun in functional?
In a category flooded with serious, functionally-led packaging and product which seriously lacked taste appeal, Cove had the right to rise above. A fresh VIS ID was required to clearly convey their fun and flavorful story to health-focused consumers who just aren’t willing to sacrifice on taste.
As Cove enters new markets and introduces new product innovations, brand standout & memorability are critical to its success.
From the start of the project, the Cove founders and brothers Ryan and John proved to be awesome partners. Their engaging personalities and shared passion for kombucha inspired our “Cove World” VIS ID. This immersive visual world makes their mantra “Gut Health for All” an inspiring rallying cry for wellness pros and gut health newbies alike.