How do you reinvent a classic brand from “ä to zs”?

HÄAGEN-DAZS

#270E0E

The brand’s core equities were evaluated—logo, tapestry, flavor visuals, typography, & colors—every element on pack was lovingly crafted. We wanted to celebrate each flavor’s uniqueness by injecting color, custom patterns, movement, & playfulness. The result is a beautiful, attention-grabbing design with an approachable new take on luxury. The new system celebrates each flavor as a work of art.

Packaging Design

#5F2232

"Collaboration and fast decision-making were important contributors to making the transformation possible—from strong creative leadership at Chase, great work sessions, clear and open discussions, & fun."

We designed an impactful line of limited-edition desserts with Häagen-Dazs that celebrate unique street-food treats. New pack architecture and bold typography are supported by vibrant background illustrations that were created by New York based artist Jade Purple Brown.

LIMITED EDITION COLLABORATION

The luxuriously playful world of Häagen-Dazs expanded beyond the shelves. Every aspect of the classic scoop shops was considered—from menus and uniforms to light fixtures, & wall murals. The result is a delightful ice cream experience flowing with personality that can be easily adapted to fit any shop nationwide—from mall kiosks to stand-alone scoop shops.

Ice Cream Shops

Häagen-Dazs

How do you step into the future without losing your way?

MORTON

#000E4D

Working closely with the Morton team, Chase crafted a licensed product style guide to help connect the Morton brand with consumers in new and exciting ways. 

Beyond the shelf

#fff

#FCD32D

Morton Salt

How do you help an LA original get its groovy back?

FOLLOW YOUR HEART

#FFFFFF

Chase helped Follow Your Heart bring their new look beyond the aisle by developing a 360° ad campaign.

360° Branding

Follow Your Heart

How do you teach an old rabbit new tricks?

NESQUIK

#00188A

There is no doubt that since being introduced in 1973, Quicky the bunny has grown to global status. Wiith great consideration, we determined that Quicky's bent ear and casually cool posture are what define his personality within a visual icon. Leveraging these qualities and introducing a playful pattern fill, set the new foundation for the brand.