Morton Salt

How do you step into the future without losing your way?

Our Challenge

The iconic and beloved Morton brand needed a refresh to reflect their forward looking innovations and category leadership. Chase created a new visual identity for the brand that acknowledged the past, while setting a template for future growth.

What We Did

  • Brand Architecture
  • packaging
  • Licensing Guide

Beyond Culinary

Morton's portfolio stretches far beyond the culinary aisle. Chase created a packaging system with enough flexibility to allow each product to shine within its respective category, and enough consistency to make the brand instantly recognizable.

Beyond the shelf

Working closely with the Morton team, Chase crafted a licensed product style guide to help connect the Morton brand with consumers in new and exciting ways.

Chase created a suite of custom graphics, patterns & typography that allowed Morton to cross into categories such as fashion, home decor, & kitchen products.