How do you keep the freshest looking fresh?
To ensure a verdant future, Irish Spring needed to present its exhilaratingly fresh products with a more confident and progressive aesthetic. This new VIS needed to reflect Gen Z’s evolved perceptions of masculinity, while also meeting their requirement for stylish and display-worthy design.
The brand’s iconic equities, the clover icon, & white logotype, were reinterpreted through a confidently stylish lens and executed with a restrained hand.
In addition to packaging, the new VIS set an inspirational tone for the entire consumer journey from social media to brick-and-mortar applications.